Friday, 28 September 2012

Record Label Research.


1. Sony BMG Music Entertainment

Sony BMG Music Entertainment is the second biggest major record label in music sales. They accounted for 21.5% of the market in 2005. The company's well-known label imprints include Arista, Columbia, Epic, J, Jive, and RCA. Key artists are:
  • Kelly Clarkson
  • Alicia Keys
  • Outkast
  • Shakira
  • Britney Spears

2. EMI Group

The EMI Group is the third biggest major record label in music sales. They accounted for 13.4% of the market in 2005. The group's well-known label imprints include Astralwerks, Capitol, EMI, Mute, and Virgin. Key artists are:
  • The Beatles
  • Coldplay
  • Gorillaz
  • Rolling Stones
  • Robbie Williams

3. Warner Music Group

The Warner Music Group is the fourth major record label in music sales. They accounted for 11.3% of the market in 2005. The group's well-known label imprints include Asylum, Atlantic, Lava, Reprise, Rhino, and Warner Bros. Key artists are:
  • Green Day
  • Madonna
  • Alanis Morissette
  • My Chemical Romance
  • Rob Thomas
4.Domino opened its doors in 1993 with the release of a Sebadoh single. This single was indicitive of the path that Domino took through the early years of the label - licensing releases of US "underground" bands for UK release. Although bands like Sebadoh were enjoying a wave of relative popularity at this time in America, thanks to the success of Nirvana, they were marginalized in the UK, which was going Britpop crazy at this time. As such, Domino didn't have major sales successes early on, but they did quietly build a large, critically acclaimed catalogue that would serve them well in the future.

Radiohead

Arctic Monkeys

Kiss Kiss

The Kooks



Advertisement Research





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Wednesday, 26 September 2012

My chosen genre of music from my music video is pop
  1. Chase & Status "No More Idols" (2011).

The album cover from the band Chase and Status "No More Idols" has chosen to use a black and white image of a bulldog with a light bold yellow writing, telling the audience of what band it is and the name of the album. From research of the audience who would listen to this genre of music, a bulldog is popularly used as an English/United Kingdom symbol & as well as being a sterotypical dog for my audience to own. The image of the bulldog is in black and white due to the title of the album. "No More Idols" due to death thing important and the way that has been represented from the image is from the use of the black and white. The colour of the font works well with the album cover as yellow is a representative colour of the music genre as well as standing out very clear against the black and white image. The title and the name of the band have been typed in capital letters which comes across as bold and aggressive like the music can be.

2. Nero - Welcome Reality
The album cover of "Welcome Reality" from the band Nero provides the audience with a futuristic setting, a movie poster layout & an future like font for the band name. The title of the album "Welcome Reality" is used in making this album cover by the use of the movie poster set out and the design the artists have used. The title sounds like people are living in a futuristic & space like world in which they need to face the reality. This could also an unreal lifestyle and is living in denial of real things. The design of the album cover features mostly of a space like sky with stars, shooting stars and a galaxy, while the bottom half of the album  shows a dark blue skyline of the city, rocks, two people and smoke. This futuristic setting is related to the genre of music they produce. The two people heading towards the skyline I believe are meant to represent the band. Not only are the two characters in the centre of the album, but the band name is right above them, making the audience aware of who are they.
3. Calvin Harris - Ready For The Weekend

Calvin Harris's "Ready For The Weekend" album cover has used a black and white image of a young woman wearing sunglasses and the name and title of album on the left hand side. The black and white image works with the title of the album "Ready For The Weekend" by using a young & glamorous woman who's had her hair and make-up done and wearing stylish sunglasses. This could represent that during the week, her life is black & white and boring and now that she's "Ready For The Weekend" she's waiting for the fun to hit her life hence the title. The font used for the title and name of the artist is a font like a digital clock would use. Not only this is futuristic which represents the kind of music the artist makes, but also could represent the digital clock numbers & time and being ready to go out and enjoy the weekend.


In conclusion all 3 of these CD cover are futuristic which a convention of a large majority of pop music videos as allot of them are fantasy and unrealistic creating a happy and smoothing mood.

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The illustrate Vernallis' theory

Monday, 17 September 2012

This is a mood board that represents my group's genre sythpop that we have chosen. The video consists of things like a variety of colours both dark and bright and is associated with items such as drugs and partying and having a goodtime. Also a large variety of these music videos are rave like and have allot of neon colours and lighting.

Monday, 10 September 2012

Conventions of music videos





From these two videos i realize how to create a successful debut music video:

  • Good costumes will make everything look a lot more professional
  • A variety of editing and different camera shots/movements can make the video much more interesting
  • If a mistake is made we must shoot again to make the video better.
  • Always shoot so that the performing actor is lip syncing whilst looking into the camera
  • Choose appropriate mise-en-scene
  • Dance routines in unison look real good

Rock video2

Rockvideo 1

rock vid 3





 
The background dances and performers and characters are wearing colourful tribal clothing which helps represent nature and peace also highlighting that this exotic location is untouched by man
Nicky is wearing beach clothing this could symbolise she's on holiday on this exotic island this also shows that the location is a great place for peace and relaxing however she is represented as a goddess and turns the place into a party getting the natives to dance with her
All the clothing is colourful and shows allot of skin symbolising beauty as well as nature
 
The only main props you see are clothing e.g beach and tribal ware which symbolises nature and fun and peace however the only actually props apart from the environment are A Glass platform which helps reinforce the natural atmosphere and shows her being treated like an Godess and the spaceship which could represent an invasion of breaking the peace and turning the place into a massive party area 
 
There a huge amount of longs shots to show the area and performers, midshots to show dancemoves and close ups to show the main singer performing, theres also a massive pan of the exotic island like at the start of the video when the spaceship is hovering over the island and the camera follows and then on a helicopter it shows a birdseyeveiw of the island and throughout the video does a Varity of all shots and angles